Now more than ever, building customer loyalty to "in-person" shopping is a goal for malls and supermarkets. Winning strategies all come down to paying more attention to the customer along the main points of their approach to the store, literally down to the last few feet before the entrance.
Parking is undoubtedly an important factor when a consumer has to choose where to shop. Difficulty in finding a free parking space, or up-to-date information on available parking spaces, or even problems in making payments can significantly reduce the frequency of his visits.
The PAM point of sale on Archimede street in Milan has overcome these potential problems by equipping the internal parking lot with a HUB system. The peripherals are customized with the brand colors, and remind customers of the opening hours of the parking lot: intercepting their attention as they approach the barrier, on entry, is thus effective and does not slow down traffic. Wall posters inside the point of sale and variable message panels (VMS) complete the signage, informing customers in real time of free spaces.
For neighbourhood supermarkets and large shopping centers, the automation of the parking system always guarantees an organized flow of vehicle traffic, makes it easier for customers to find a free space and increases safety thanks to the control of the area.