Parking in tourist ports and marinas is a strategic aspect that is often underestimated, but crucial to a smooth and enjoyable travel experience.
The efficient and optimised management of port areas is priority number 1 for Atout Ports, a French national and international marina operator, which manages the port of Arradon, the port of Pornic, the port of Granville, the port of La Grand Motte, and the port of Vannes among others. When it met the HUB France team, Atout Ports was looking to rationalise the use of port spaces and parking lots, while guaranteeing a high level of comfort for yachtsmen and meeting the needs of local municipalities, which are often very touristy.
Over a year ago, the Port of Pornic adopted a multi-use, shared, pay-parking management system, accessible to boaters, visitors and customers of local businesses. This system, based on HUB's Jupiter stations, barriers and payment terminals, was a real challenge successfully met by the Atout Ports technical team. The Jupiter system now enables dynamic management of the parking lot, optimising the use of available spaces and reducing congestion, particularly during busy periods.
The Port of Granville, also managed by Atout Ports, benefits from the same innovative system. Jupiter payment terminals, combined with JMS management software, enable dynamic pricing and real-time adaptability. The J4M module facilitates ticket validation, ensuring a simplified and efficient user experience. Thanks to real-time display of space availability, visitors can quickly find a free space, reducing stress and improving their overall experience.
Atout Ports strives to offer a unique experience even before visitors arrive by car, right through to their departure by boat. In advance, they can book not only stopovers but also launching and parking spaces for vehicles, thanks to the Pass'Ports escale mobile app; on arrival, comfort options such as electricity are accessible and payable via HUB pay stations.
Intelligent parking systems not only help to better organize vehicle flows, but also reduce environmental impact by minimizing congestion. The analysis of parking data (duration, transits, transactions, payment method, period, etc.) through the management software enables Atout Ports staff to systematically monitor what is happening in each parking area, optimise parking spaces, make well-informed decisions - and dynamically review their management strategy, if necessary - guaranteeing an excellent level of comfort for boaters.
In conclusion, parking in tourist ports and marinas is an essential element of a successful travel experience. The innovations introduced by Atout Ports in the ports of Pornic, Granville, La Grande Motte, Port Blanc and Port d'Arradon demonstrate the importance of this strategic management. So the next time you visit the west coast or the Mediterranean, don't hesitate to take advantage of the infrastructure of these ports for a carefree, discovery-filled stay.